Improving eCommerce conversion rates – a short guide

Improving eCommerce conversion rates – a short guide

In the last ten years, we have witnessed a steady rise in the popularity of eCommerce. This term appeared for the first time in the late 1980s, but today, it is one of the most used terms in the world of business. There are many benefits of eCommerce – online stores are available 24/7, they are easy to access, they are offering a wide range of services and product, they make international deliveries simple and they have products and services at competitive prices.

If you want to open a store like this or you already have one, you are probably wondering how to boost conversion rates. These eCommerce tips that we are about to present will certainly be helpful.

  1. Using social media

For starters, we should point out that businesses without social media profiles are practically invisible for the broader audience. Don’t forget that the majority of visitors on your eCommerce website have social media profiles and they are quite active on these platforms. There are many different social media platforms that your business can use, but it’s the best idea to focus on the ones where your target audience is usually active. Facebook, Instagram, Twitter, and LinkedIn are used by millions of people.

  1. Website/Online store interface

Your eCommerce website must be easy to use and attractive. The majority of Internet users spend just three seconds on the first page of a website before they make a decision about whether they will stay on the website or leave it. In addition, the best eCommerce websites are designed and maintained in a way which makes them more visible on the search engines.

  1. Videos

If you are looking for a method to improve conversion rates of your eCommerce website then try using product videos. Many online business owners say that their sales have doubled after sharing videos like this on their website or on social media. This is quite logical because, in this way, the potential customers can get more information about the product/service they are interested in.

  1. Feedback

Testimonials, ratings, reviews – these are the most important elements of customer’s feedback that you can use. By taking customer feedback into account, you will be able to improve your conversion rates. In addition, the presence of reviews and testimonials make new visitors stay longer on your eCommerce website which is obviously great for the conversion rates.

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